Once known as the Secret Smoke, Trinidad was shrouded in mystery for the first several decades of its existence. Little was known until the 1990s when the brand was officially introduced to the world of cigar smokers with much aplomb.

Founded in 1905 by Diego Trinidad, this distinguished Cuban cigar brand operated first as a tobacco shop and later as a full factory. By 1920, Diego Jr. was renowned for its rich history and exceptional cigars. The brand's origins trace back to the 19th century, with a compelling story of heritage and craftsmanship.

Founded in 1905 by Diego Trinidad with the original Trinidad y Hermanos moniker. Initially operated as a tobacco company, it wasn't until Diego Trinidad Jr. assumed control of the family business in 1920 that they rebranded as TTT Trinidad and began producing cigars. While essentially a small operation, the brand would reach new heights after its nationalization.

Often referred to as the Diplomat, Trinidad became an exclusive brand for high-ranking government officials and diplomats. Much like Cohiba, the mystery and availability of ultra-premium tobacco only added to the legend of Trinidad.

While the brand had a long history of producing exceptional cigars, Trinidad cigars remained relatively unknown to the wider world for decades. It wasn't until the 1990s that Trinidad cigars began to appear at auctions. The first commercial auction took place in May of that decade, marking the brand's emergence onto the global stage where some original Diplomats sold for as much as $700 per cigar.

Today, Trinidad holds a place in regular production where cigars like the Fundadores and La Trova are celebrated for their niche status within the world of Cuban cigars. Often characterized as having a unique blend,  smokers will find medium to full-bodied flavors, making them a favorite among cigar enthusiasts.